An online store is using Latino humor and gaining fans
Table Of Content
The actor Mario Lopez and Oscar De La Hoya, the former professional boxer, have become fans of the store's shirts.
Los Jefes
Another item refers to "colita de rana," which literally means frog's tail but is really known as part of a Spanish-language nursery rhyme to console children after they've been hurt or when they're sick. "Sana, sana, colita de rana (Heal, heal, little frog's tail ...)," the rhyme starts. “I thought after my first failure that people who make money like this must have some special connections or talent.
news Alerts
His mother is partly Mexican, and without a strong Bolivian community around him, he closely identified with Southern California's Latino and Mexican culture. One T-shirt reads “Cafecito Y Chisme” (coffee and gossip), while a woman's T-shirt reads "Tamale Squad," with "La jefa" (female boss) underneath. A man's T-shirt reads "Menudo wrecking machine," a reference to a popular dish made with tripe. And as its audience continues to increase, so does House of Chingasos' revenue. The business saw over $1.9 million in profit last year, despite the financial impact of the pandemic. The Las Vegas-based store has nearly 117,000 followers on Facebook and Instagram, where they often share memes that Latinos can relate to.
Item added to your cart
Ugalde said his father's success inspired his entrepreneurial spirit, and tired of seeing “taco and tequila” taglines mainly used in Latino merchandise, he decided to create his own brand and make it more meaningful. Another T-shirt makes a political point — reading "I only look illegal," with the phrase #Deportracism underneath the stark phrase. I think that resonates with people — they go, ‘Oh my gosh, I remember chingasos!
An online store is using Latino humor — and gaining fans
Chingasos is slang for a beating or going to blows with someone, although it can mean a harsher curse word to some. Growing up, he watched his father, who had been a civil engineer in Bolivia, work low-wage jobs while he learned English. His father eventually started his own advertising agency. Born in Bolivia, his family moved to Los Angeles when he was 8 months old.
How Carlos Ugalde's 'House of Chingasos' clothing store brings classic Latino phrases to the new era - AL DÍA News
How Carlos Ugalde's 'House of Chingasos' clothing store brings classic Latino phrases to the new era.
Posted: Fri, 22 Jan 2021 08:00:00 GMT [source]
Comments
Post a Comment